Ask most technology company founders and CEOs what their top growth driver is and they will say product, sales, or digital marketing. Very few will say branding. This is one of the most consequential blind spots in Indian tech business strategy. Strong branding is not a vanity investment or a creative expense — it is […]
India produces more new businesses every year than almost any other country in the world. The country has an extraordinary entrepreneurial spirit, a massive domestic market, increasingly accessible capital, and a growing pool of skilled talent. Yet the statistics on business survival and growth in India are sobering. Most businesses that start successfully never successfully […]
B2B digital marketing in India is fundamentally different from B2C. The buying cycles are longer, the decision-making involves multiple stakeholders, the contract values are higher, and the trust bar is significantly higher. Strategies that work brilliantly for consumer brands — viral social content, influencer partnerships, flash sales — often fall flat in B2B contexts. Yet […]
